5 Ideas To Inspire Your Product Photography Shoot

75% of online shoppers rely on product photography to decide whether to make a purchase.

Product photography’s impact on sales


Product photography can play a key role in the buyer’s decision-making process. A product photography shoot has the power to make or break sales figures and conversion rates. They say that a picture is worth a thousand words. This is true today more than ever as 75% of online shoppers rely on product photography to decide whether to make a purchase. That’s two-thirds of all customers that are judging the quality of a product based just on a product’s photograph.


Brand values & customer profile


With the rise of e-commerce websites and online shopping, the competition for online sales is high and only ever-increasing as we see the reduction and even closure of many high-street shops. It’s no secret that E-commerce has taken over. It doesn’t matter whether your product photography is for a billboard or a Shopify website. It’s not only important that your image aligns with your brand values and customer profile, but it also needs to stand out from the competition to leave a lasting impression.


If you’re struggling for creative inspiration for your next product photography shoot, here are 5 idea’s that could help inspire your next product launch or campaign.


1. Experiment with gradients


Gradients can be used to create depth within an image. This can be particularly useful within product photography when you want all the focus and attention to be drawn to the product. You can create sharp gradients or gradual lighting depending on the angle of your lights and product. Diffusion materials, lighting, polarizing filters, angles, and clean/dry products can all be experimented with to create beautiful gradients and depth within your product photography. The product is supposed to be the star of the show and gradients are the perfect ally for product photographers.


2. Try symmetry


It’s scientifically proven that humans are attracted to symmetry. Symmetry defines something clean, proportional, and balanced. As humans, we strive to see things symmetrically as it represents order and helps our brain to recognise patterns that feel calming and familiar to us. A photographer can compose shots that are symmetrical by focusing on a central point and using the grid to ensure two halves of the scene look the same.


3. Focus on colour


Focusing on the colour of a product and emphasising it can help to set the product’s mood and tone. We associate different emotions with different colours which help to portray emotions within product photography. Colour can be used to align with a brand’s image and emphasise branding. There are many ways to play with colour such as contrast, complementary, monochromatic, analogous, and triadic combinations.


4. Emphasise emotions


Emotion can be used to help people to connect with your product or brand. Feelings come from within, but a great product photographer can use photography to evoke emotion and enhance a brand’s tone of voice and personality. Try to tell a story with your product photography, whether that’s one of adventure, connection, grief, joy, or frustration. We can make judgments and get a feel for how a model in a shoot is feeling through their facial expressions and how they are connecting with the product.


5. Add some humour


 Product photography doesn’t always have to be serious. It’s possible to have fun with your product photography and create a campaign that makes your customers laugh.  Juxtaposition, post-processing and forced perspectives can be great ways to advertise your product whilst adding a little fun to your product shoot. Humour can be used as a brilliant tool for drawing attention to your product and differentiating yourself from competitors.


If you’re interested in a product photography shoot with me please get in touch and don’t forget to follow me on social media and share my blog.


Blog by Search BuddySEO Agency in Leeds

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