How Clients Use Their Corporate Headshots

One of the most important parts of a corporate headshot is to capture brand personality.

headshot photography - corporate man in navy suit against window and brick wall background

One of the most important parts of a corporate headshot is to capture brand personality. Even though the viewer is introduced to the individual in the headshot, the individual must be photographed in a way that reflects company values and represents the company that they work for.


Have you ever noticed that the headshots on a company’s website look similar? This isn’t accidental.


A coherent staff page on a website looks professional and showcases the team in focus as a part of a collective.


Richard has provided corporate headshots for businesses in Leeds, Bradford, Manchester, and across the rest of the UK. No matter how many corporate headshot projects he has on schedule, he is always excited and intrigued to see how his clients use their corporate headshots after he’s released their final edits.


This inspired us to put together a list of the top five ways Richard’s clients utilise their corporate headshots.


LinkedIn
 

LinkedIn boasts over 740 million users in more than 200 countries across the globe (LinkedIn, 2021). Its uses range from B2B marketing, job seeking, personal branding and paid advertising. It’s not surprising that many companies actively encourage their staff to engage on LinkedIn, as It’s become the most popular social networking site for professionals and people looking to develop their careers over the past few years. This increase in professionals using LinkedIn meant that the demand for headshot photography increased, not just for businesses but also individuals looking to improve their personal branding.


Press Releases
 

The power of a headshot is that it gives people an insight into your personality. Placing a corporate headshot within a PR article can allow you to express your personality in any way you see fit. A smile could portray how friendly and approachable you are, and a stern look could show your seriousness and determination. An image is the perfect finishing touch when added to a PR article, as they can work together to build a relationship with your audience without your audience even having to meet you.  


Online Marketplaces
 

Freelancers can advertise their services through online marketplaces such as Fiverr, Bark and Upwork. It’s sites like these that can generate many leads for freelancers and a professional headshot could be the deciding factor between someone choosing you over the competition. People love to feel as though they have chosen the best person for the job. A professional profile picture on online marketplaces can showcase your dedication for your business through investment in a professional headshot.


Author Bio’s
 

It’s no secret that humans are visual creatures as we naturally create split second decisions on people based on their appearance. This allows photographers to use cognitive biases to help people appear more ‘professional’ in their corporate headshots. They can help their clients to appear more confident and trustworthy through body language signals and facial expressions. A classic author bio can signal approachability and trustworthiness with cues such as broad, authentic smiles and open shoulders. Placing a professional headshot within an author bio can signal your expertise on a subject matter as you appear more professional and trustworthy.


Meet The Team
 

Corporate headshots look fantastic on meet the team pages. A clean and simple grid of headshots can make it easier for users to view a whole team. Seeing professional, happy faces on a meet the team page suggests that the company is a great place to work and will therefore make customers as equally as happy. Smiles are contagious and can help to uplift potential clients, whilst placing a subconscious bias that your team will be friendly and easy to work with.


Fill out a contact form if you want to book a  headshot photography shoot with me and don’t forget to follow me on social media and share my blog.


Blog by Search BuddySEO Agency in Leeds


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